
Step Into Dude: Urban Dude Brand Ambassador
2025
Urban Dude is proud to announce Peach Pachara as our 2025 Brand Ambassador.
With a career that spans film, music, business, and culture, Peach represents more than talent—he reflects integrity, depth, and modern elegance.
Among many things we admire, one stands out: his passion for timeless menswear—not as a trend, but as a way of living with thought and purpose.
At Urban Dude, we believe in style that reflects who you are.
In Peach, we found a partner who lives by that same belief.
Welcome to Urban Dude, Peach.

Urban Dude x Ken Hishinuma
2025
For those who truly appreciate craftsmanship, experiencing Ken Hishinuma’s shoes is a rare and remarkable encounter. Every step, every stitch, every detail, is meticulously crafted by hand, making it immediately clear that this is not just a story about shoes it draws you in much deeper.
This is the beginning of the Ken Hishinuma Trunk Show, an experience that allows everyone to immerse themselves in a one-of-a-kind pair of shoes, combining stitching techniques that are nothing short of extraordinary with sharp, distinctive designs. This is the true allure of craftsmanship, in the way an Urban Dude would truly appreciate.

Urban Dude x Akamine
2025
You probably didn’t expect that flipping up a suit to check the stitching would turn into an epic philosophy between 2 generations crossing paths. This moment led to A Journey of Style and Craft, a private dinner with Akamine Yukio, marking the beginning of interpreting life through threads and flavours.
Dive into the full story and beyond just suits, right here!

Urban Dude x WIM
2025
What we created with WIM is pure alignment: fun, rebellious, and locked into the now.
All four members get to be their rawest selves, while the audience gets a visual mood straight out of an international stage.
Every character is clear. Every vibe intentional.
WIM’s identity, Gan’s obsession with vintage eras, and English-driven sound all collide into one sharp, global visual language.
"A suit is a second skin.
It’s not just about looking good, it’s about saying this is who I am."

Gentleman's Talk
2024
In the realm of classic fashion, Mr. Mark stands out as a true icon. A distinguished customer of Loro Piana and a valued client of Urban Dude, he places great emphasis on his personal style not just in clothing, but also in the accessories and decorative items he curates. His passion for bespoke tailoring, particularly the luxurious touch of Loro Piana fabrics, has forged a meaningful connection between us. This relationship has reinforced our dedication at Urban Dude to uphold the highest standards of quality and deliver exceptional value to our clients, which is essential to our identity.

Urban Dude x Na Polycat
2024
Can a suit really look this bold? What do we even call this style? Is it "rebellious"?
Urban Dude and Holland and Sherry are back, bringing even bolder styles than before.
This time, we've teamed up to create one-of-a-kind fabric, infused with the unmistakable flair of Na Polycat, the true fashion icon. Each piece is so striking, it'll leave you breathless.

Funky Factory
2024
Dear Mr. Stefano,
Welcome back. After nearly eight years, we are honored to have you back in our atelier.
You return as the same refined Oxford, designed with an almond toe to suit Asian feet, crafted from genuine leather by Thai artisans, and finished with a cushioned sole for lasting comfort.
Now available from size 35 to 50.
We kept you classic. We kept you ready.
Shoemaking is back and we’re only just getting started.

Urban Dude x Cocktail
2023
The enduring beauty of an unceasing journey, inspired by the craftsmanship found in all three arts: music, fabric, and design. These elements converge harmoniously in 'COCKTAIL CLASSICS' – a concert that opens doors for all to experience true artistry, dedication, and unexpected depths in every song, every piece, and every garment.
Discover the delicate balance between authentic English classic style from Holland & Sherry, fused with the responsive design of Thai artisans, where every detail speaks volumes, all conveyed through the legendary music of COCKTAIL.
These three legends have now been brought to life. Prepare to be dazzled by the grandeur! Witness an epic fusion of artistry, craftsmanship, and music. We invite you all to immerse yourselves through our extraordinary VDO here.
Let the journey begin!
Cheers!

Greaw-Gard
2022
More than 7 years on the sartorial battlefield shaped Urban Dude into what it is today:
a suit language that rebels against tradition. This collection channels that journey through a true icon, Noi Pru. His raw character, compact muscular build, and perfectly sloped shoulders sync brutally well with our suit structure, amplifying the brand’s defiant DNA.
The result? GREAW-GRARD Collection—the most aggressive, most honest expression of Urban Dude to date.
